I was born and raised in Edmonton, Alberta. After graduating from Archbishop Jordan Catholic High School in 2010, I cut my teeth in the energy sector, spending six years with Precision Drilling. Working my way up from Leasehand to Derrickhand, I learned how to lead in high-pressure environments—a skill set that remains the foundation of my work ethic today.

In 2016, I made a major pivot driven by an entrepreneurial spirit. I co-founded the mobile app “What’s the Deal?” alongside my sister. It was during the process of building a company from the ground up that I discovered my true passion for brand strategy. Successfully growing that platform didn't just teach me marketing; it proved I could deliver results. Today, I apply that expertise as the Brand and Marketing Manager for Hiregood and Four Directions Financial, where I help scale social enterprises that make a real difference in our community.