Client Overview:‍

Hiregood is a social enterprise rooted in Edmonton, dedicated to creating meaningful change for vulnerable populations. Through their innovative programs—ranging from litter removal and safety attendants to peer support and needle waste reduction—Hiregood blends business success with social impact. Every dollar earned is reinvested into their mission, fostering job creation, life skills development, and dignity for those who need it most.

My Role:
As a freelance content creator and digital marketing specialist, I’ve been at the forefront of shaping Hiregood’s voice and online presence. My work has spanned diverse projects, each designed to amplify their mission and connect authentically with their audience.

Content Highlights:

• Social Media Campaigns:
  Developed compelling, visually engaging campaigns that spotlight Hiregood’s programs, team members, and community impact. From the Safety Attendants' lifesaving efforts to their peer support programs, each post has been carefully crafted to educate, inspire, and drive engagement.
• Visual Content Creation:
  Produced professional text graphics, high-quality photographs, and videos to elevate Hiregood’s brand. Whether it’s a quick snap of a Safety Attendant on the job or a graphic that tells a story, my work reflects Hiregood’s commitment to transparency and impact.
• Inspiring Stories:
  Captured and shared the deeply personal stories of Hiregood’s employees. By highlighting their journeys—stories of resilience, recovery, and growth—I’ve helped build a powerful emotional connection with Hiregood’s audience.
• Marketing Collateral:
  Designed polished advertorials and written compelling copy for newsletters, website pages, and print materials to present Hiregood’s mission to potential clients, partners, and supporters.
• Website and SEO Strategy:
  Enhanced web content with strategic messaging and optimized copy, helping to drive traffic to Hiregood.ca and encourage inquiries for services.

Impact:
Through my collaboration with Hiregood, I’ve helped shape a cohesive and inspiring brand narrative that resonates with both their local Edmonton community and a broader audience. The content has not only amplified their reach but also reinforced their identity as a leader in social enterprise.

What Makes This Work Meaningful:
Working with Hiregood has been more than a job; it’s been a chance to use my skills to uplift a mission-driven organization. Every caption, video, and graphic tells a story of hope, transformation, and community. This project exemplifies how thoughtful content can drive meaningful change, proving that good marketing can indeed do good.

Check out some examples of my work with Hiregood below, and learn how I can help your organization tell its story.