As Co-Founder and Chief Operating Officer of What’s the Deal?, I’ve shaped every aspect of our startup’s brand, from its foundational design to its public-facing storytelling. What’s the Deal? is a subscription-based platform that helps restaurants turn downtime into dollars by connecting them with deal-seeking diners during off-peak hours. Since our launch, we’ve achieved remarkable organic growth, onboarding over 50 restaurants and attracting more than 5,000 users—all without spending a dime on ads.
In addition to driving marketing and content creation, I designed the platform’s entire UI/UX. Every user-facing element—from intuitive workflows to a seamless onboarding experience—was built to reflect our brand’s innovative yet approachable ethos. My design philosophy centers on making technology accessible and enjoyable, helping restaurants and diners connect with ease.
Content I’ve Created
Brand Storytelling:
- Authored the platform’s tagline, messaging, and key narratives to communicate its value to both restaurants and diners.
- Developed campaigns that highlight the platform’s ability to fill seats for restaurants while delivering unbeatable deals to food lovers.
Social Media Content:
- Produced tailored content for Instagram, Facebook, TikTok, and Google Business, ensuring each platform resonates with its audience.
- Created engaging Reels and posts featuring partner restaurants, user testimonials, and unique platform benefits.
- Grew engagement and visibility through a fully organic strategy.
Visual Media:
- Directed, shot, and edited high-quality video content to spotlight restaurant partners and platform offerings.
- Crafted seasonal campaigns and visuals that connect with local audiences while showcasing culinary artistry.
UI/UX Design:
- Designed and implemented the entire platform interface, creating an intuitive, visually engaging user experience.
- Built a seamless onboarding process that allows restaurants to set up and start posting deals in minutes.
- Continually refined the design based on user feedback to enhance functionality and user satisfaction.
The Impact
Through a blend of creative marketing and thoughtful design, I’ve helped position What’s the Deal? as a trusted name in restaurant technology. My contributions have driven user adoption, strengthened relationships with restaurant partners, and established a consistent, authentic voice across all touchpoints.
What’s the Deal? isn’t just a platform; it’s a solution for restaurant owners and foodies, and I’m proud to have played a part in building its story, crafting its identity, and delivering results that make an impact.
